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A box shot of your products can help you sell more software. The reason for this may not be obvious to you. You might think that showing a box shot image on your site is dishonest unless you physically ship your product in a box. The truth is that a nicely designed box shot will allow your product to stand out on many shareware download sites. A nicely designed box shot makes your product more attractive to affiliates. A nicely designed box shot can be used by affiliates as a marketing tool for your product. The truth is, you can't afford to be without a nicely designed box shot.

Many of the larger software resellers produce printed catalogues of the software they sell. Such resellers will expect you to provide them with a box shot. If you already have a box shot on your website then it can make your product more attractive to resellers since they'll be able to easily visualize how they will market your product.

As more and more software authors use box shots, consumers start to expect to see them. Box Shots act as an immediate visual clue that what you are selling is software. The design of the box shot itself can provide a short hand method of delivering a powerful message about what your product is and what it does.